Frequently Asked Questions (FAQ)

What is content marketing?

Content marketing is a digital advertising strategy that uses the informative content on your website, social media, blogs, and other internet accessible sites to market your products and services.  Content marketing differs from traditional advertising because it focuses on providing content that your customers want to see, rather than simply providing advertisements.

What is SEO?

SEO or search engine optimization refers to a digital marketing strategy that uses organic results from search engines, rather than paid advertising, to help your page rank higher in search results.  SEO is an important strategy to use with all of your internet content, because there is no downside to using SEO content aimed at increasing your rank.  While SEO strategies can be used on any search engine, the most popular ones to use are Google, Yahoo!, and Bing.

What is social media marketing?

Social media marketing refers to using any social media platform as part of your digital advertising strategy.  Popular social media platforms for digital advertising include Facebook, Twitter, LinkedIn, Snapchat, and Instagram.  Most of these platforms have established advertising platforms.

What type of services do you offer?

We offer a full range of professional writing services, including digital marketing content, blog writing, website content, social media content creation, press release writing, product reviews, speech writing, and SEO content creation.

Can you manage our digital media marketing campaign?

We focus on content creation, and work with professional writers who are skilled in content creation.  While we do not directly manage your digital media marketing campaigns, we work as a team with your website developer or digital marketing manager to tailor your content and help you create a consistent image across all of your internet presences.

Can you handle our social media accounts?

We can take two approaches to managing social media accounts for our clients.  We can provide a series of tweets, posts, and updates for you to release on your social media accounts at set times.  We can also work with you to provide real-time interactions on your social media accounts.