Copywriting Services

Are you searching for a copywriter?  If you are looking for professional writing services, then the odds are high that you need a copywriter.  If you do not realize that is who you need to get your projected completed, you are not alone.  There is some confusion, even among professional writers, about what a copywriter is and what types of jobs require a copywriter’s specific expertise.  That is because many people have very narrow definitions of the “copy” part of a copywriter’s job description.  Copy is a catch-all phrase that refers to the entire group of persuasive materials that you use in sales or marketing campaigns.  It can include advertisements, which is what many people consider “copy,” but it also encompasses a whole variety of subtler marketing materials. Copywriters use persuasive messaging techniques to craft all of the content you need for your marketing campaign.

What is a copywriting service?    

A copywriting service is a service where professional writers write the marketing materials you need to run a successful marketing campaign.  There are no legal or professional guidelines restricting who can label themselves a copywriter, so hiring a copywriter can be challenging for a business.  Successful copywriters are able to create persuasive messages that encourage your potential customers to take action.  However, an unsuccessful copywriter might do more than fail to persuade your customers to take an action; they might actually encourage your customers to take an action that has a negative impact on your business.  While this might seem like an unusual problem, marketing campaigns that contain culturally insensitive, sexist, or ablelist language can easily result in boycotts and loss of customers.  Therefore, it is important to carefully choose your copywriting professionals.

What is the difference between copywriting and copyright?

From time to time, we have customers come to us for copywriting services when what they really need is copyright assistance.  The confusion is understandable, however copywriting and copyright are two very different things.  Copywriting is the writing of marketing and promotional materials for sales or marketing campaigns.  Copyright involves getting legal protections for your written material, inventions, or other creative material.  If you are actually looking for copyright assistance, rather than a copywriter, Writers Needed is unable to help you; you probably need to look for a lawyer, instead.

Who are copywriters?   

Copywriters are professional writers who focus on writing a specific type of persuasive writing.  Copywriters may come from an English and writing background, such as creative writing or journalism, or they may come from an advertising or marketing background.  However, many successful copywriters come from different backgrounds, which should come as no surprise.  A thorough understanding of an industry and the type of customers that use products or services in that industry is invaluable to great copywriting.

Writers Needed Copywriters

At Writers Needed, we employ a diverse group of copywriters from a variety of different backgrounds.  While all of our copywriters have at least Masters degrees, those degrees might be in areas other than marketing or language-related degrees.  That is because we have found that subject-area experts are often much better at writing copy, especially in technical fields, than people with generic marketing or language degrees.  On the other hand, some of our best subject-area specialists learned about those topics on-the-job and have English or marketing degrees.

What we look for in a copywriter is someone who is able to write persuasively about a topic or topics, but in a way that is not off-putting and does not seem like it is “selling” to the reader.  Many people report finding overly aggressive marketing materials to be off-putting.  While they may convert some potential customers to customers, they can also result in turning people off of your company.  That is why we look for writers who are able to write marketing materials that give a subtler push, helping you retain and convert more customers.

If you have seen a lot of marketing materials, you have probably noticed some things that would make your English teachers furious and sad.  From basic grammatical errors (like confusing your and you’re) to materials that were clearly not written by a native English speaker, it is not hard to find marketing materials done wrong.  That is why all of the copywriters at Writers Needed are highly educated native English speakers, with extensive backgrounds in writing, editing, and proofreading.

In addition, our writers come from a wide variety of backgrounds and industries.  If you are in a business that uses specific terms and phrases, often known as a “trade language,” then your in-business marketing materials are going to employ those terms and phrases.  However, in your marketing materials to the general public, you want to use everyday language and, if you cannot avoid trade-specific terms in those materials, at least ensure that they are adequately defined.  Because we have copywriters from a variety of different backgrounds, we can ensure that you get a writer with the background needed to write both highly technical documents and easily accessible promotional materials.

How is copywriting different from other forms of writing?

Copywriting is not necessarily different from other forms of professional writing.  In fact, there is an overlap between what we call copywriting and other types of professional writing, such as content creation or SEO writing.  The main characteristic of copywriting is that the writing needs to be persuasive, which is a characteristic that should be present in a wide variety of professional writing.

In fact, in the modern age, copywriting should overlap with at least one other specific type of professional writing: SEO content creation.  As you are probably aware, search engine optimization, or SEO, refers to tailoring your internet content in a way that makes it more easily findable by internet search engines and helps you increase your rank in organic (unpaid) internet searches.  Any content that you make available in any internet platform, whether it is on your website, a blog, or in your social media, should be optimized to help increase your visibility.  Therefore, modern copywriters need to be SEO specialists as well as copywriters.  At Writers Needed, we are well aware that modern marketing all needs to be internet capable, even if originally created for print formats.  All of our writers incorporate SEO techniques when approaching written projects, to make it easy for you to use the content you purchase in an internet environment.

Fast, Affordable Copy

While we work with a variety of different customers, we have discovered that, regardless of their industry, our business customers want the same things from a copywriting service.  You want original, well-written, persuasive promotional materials; you want a fast turnaround time; and, you want affordable pricing.  We are happy to provide all of the above, and more, to our customers.  By utilizing subject area specialist writers, we are able to greatly reduce the amount of research our copywriters need to do in order to provide the high quality services you seek.  This allows us to not only charge more affordable rates than many of our competitors, but also offer shorter turnaround times.  In fact, we are able to complete many rush orders within a matter of hours, and standard orders are often complete within just a few days.  Our pricing is ultra-competitive; while you may be able to find cheaper rates for copy, we are confident that no one else can offer the combination of quality and affordability that we offer.

Conclusion

Ultimately, the best way to find out if a copywriter is going to be the right fit for you and your company is to give them a try.  Contact us today and we will work with you to create a marketing strategy and pair you with a copywriter who can meet your marketing needs.  We are not satisfied until you are satisfied, so let us show you how we can help you grow your business and convert visitors to customers.